Product Marketing Manager (f/m/x) Berlin

  • Vollzeit
  • Berlin

Webseite Apryl

TASK

We’re on the hunt for a product marketing manager to develop and execute marketing strategies to increase product awareness and adoption. If you’re a passionate experienced B2B product marketer with demonstrable success in working with emerging products and driving GTM strategies, you’re just who we’re looking for. Your projects will be yours to run, as long as they align with company objectives and brand guidelines.

  • Work closely with sales and product teams to develop product pricing models, key messaging, and value proposition
  • Product messaging and positioning – Develop product positioning and messaging that resonates with customers and differentiates our product from its competitors
  • Together with the product team, educate both internal and external stakeholders on our product features and their benefits.
  • Content Development – Conceptualise and craft educational product and solution content for a variety of platforms (e.g. sales documentation, product videos, website copy, blog posts)
  • Market, customer, and competitive analysis – Be the authority on the customer, the industry trends, and the other industry players
  • Sales enablement – Craft region-agnostic high-value sales training, and collateral that align with the buying process and help move prospects & customers through the sales cycle
  • Evangelism – Serve as a company spokesperson and go-to product expert

REQUIREMENTS

  • BA / BS (MBA Preferred) with 4 years prior experience in a similar position
  • Attested experience constructing marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc
  • Experience initiating and driving a range of GTM programs including, webinars, trade shows, social media, content marketing etc.
  • Exceptional project management skills
  • Ability to effectively lead, inspire, and mentor direct and indirect reports
  • Demonstrable experience collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales and marketing
  • Excellent presentation, written, and verbal communication skills, with an eye for quality and attention to detail
  • Excellent grammar, punctuation and spelling skills
  • Metrics-driven and analytical; proven ability to prioritise, drive, and achieve results through self and others under time pressure

BENEFITS

  • Fertility & family building benefit: Get access to our Apryl Platform and a 5.000€ benefit budget.
  • Mental health benefit: Strengthen your mental health with 1:1 sessions with experienced psychologists & in-app training & tools from Nilo Health.
  • Sustainable mobility benefit: We want to make commutes easier and greener so we’ll cover your Dance e-bike subscription or your monthly public transportation ticket.
  • Virtual option program: We give out virtual options to all our full-time employees – so that you can participate in the success of our company.
  • Hybrid & remote work: Benefit from our work from home and remote work policy (4 weeks per year).
  • Get your perfect tech set-up: We are flexible and cover whatever you need to do the best work of your life.
  • Genuine empowerment: We believe that our platform makes a positive difference in the lives of all people, especially for women and LGBTQ+.
  • You want to be part of this success story? We are looking forward to receiving your online application, even if your profile doesn’t match the description 100%.

Um dich für diesen Job zu bewerben, besuche bitte apryl.co.